Someone at Safeway either has a wicked imagination and sense of humor or completely blew the curve in Cynics 101 at some business school. This witty advert was glued to the glass of the ice cream freezer. Imagine. A woman, perhaps of a certain age, licking the wounds of broken heart and seeking the universal balm of frozen dairy treats. Wondering, where did she go wrong? She must fix her hair. Of course. End scene.